GardenHearth: monthly online sales up from £3k to £16k
GardenHearth is a UK online retailer of pizza ovens, fire pits and outdoor heating. Fasxtech Digital runs its full digital marketing. Within a couple of months, monthly sales rose from £3,000 to £16,000. Nine months on, we have held that level and kept growing it.
- Client
- GardenHearth
- Industry
- Outdoor cooking and heating e-commerce
- Market
- United Kingdom
- Partnership
- Ongoing, full service
- Services
- Google Ads, Meta Ads, SEO, AI SEO, social media marketing, content
- Headline result
- Monthly sales from £3,000 to £16,000
The goal
Outdoor cooking is a crowded market. Big retailers spend heavily on ads for pizza ovens and fire pits.
GardenHearth needed to compete without matching their budgets. And growth had to last, not fade after one good month.
Monthly sales: before and after
What we did for GardenHearth
We run every digital channel for the store, from paid ads to AI search.
Google Ads
Search and Shopping campaigns that reach people ready to buy an outdoor oven or heater.
Meta Ads
Facebook and Instagram ads that show products in real gardens and spark new demand.
SEO
More than 20 collection pages rewritten, with clear copy for each product range.
Content clusters
In-depth buying guides on pizza ovens, fire pits and outdoor heating, linked to the right collections.
AI SEO
Answer-ready content that ChatGPT, Gemini and Google's AI Overviews can quote and recommend.
Social media marketing
Regular posts that keep GardenHearth in front of outdoor cooking fans all year.
The results
- Monthly sales grew from £3,000 to £16,000 in a couple of months.
- That is more than five times the starting revenue.
- Sales have held at that level for nine months, and keep rising.
- Paid ads, SEO and AI search now all contribute orders.
Why it worked
Paid ads brought quick sales. SEO and AI search built a steady base underneath them.
Helpful buying guides answered shoppers' questions before they asked. So GardenHearth won customers that bigger retailers missed.
GardenHearth case study FAQs
How did Fasxtech Digital grow GardenHearth's sales?
We ran Google Ads, Meta Ads, SEO, AI SEO and social media together. Monthly sales rose from £3,000 to £16,000 within a couple of months.
What is AI SEO?
AI SEO means shaping your content so AI tools like ChatGPT and Google's AI Overviews can understand and cite it. It helps your products appear in AI answers, not just search results.
Have GardenHearth's sales stayed high?
Yes. Sales have held at the higher level for nine months and are still growing.
Does Fasxtech Digital work with other online retailers?
Yes. We grow UK e-commerce stores with paid ads, SEO, AI SEO, email and social media.
Ready to multiply your sales?
Tell us about your online store. We'll show you where the growth is.