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Construction lead generation case study

J M A Group: 100+ leads a month for a Birmingham construction company

J M A Group is a construction and home renovation company in Birmingham. Fasxtech Digital has run its lead generation for over a year. We bring in more than 100 leads every month. Then we call each one, qualify them and book meetings with J M A Group's project manager.

100+new leads generated every month
12+months running J M A Group's growth
End to endfrom first click to a booked meeting
Client
J M A Group
Industry
Construction and home renovation
Location
Birmingham and the West Midlands
Partnership
12+ months, ongoing
Services
Lead generation, lead calling and qualification, GoHighLevel CRM, automation, landing pages, SEO
Headline result
100+ leads a month, qualified and booked

The goal

Construction leads cost money. Slow follow-up wastes them.

Homeowners planning an extension often contact several builders at once. The first one to call back usually wins the survey. J M A Group needed a steady flow of leads, plus a fast way to turn them into meetings.

How the lead process works

We handle every step between an enquiry and a sales meeting.

  1. GenerateCampaigns and landing pages for extensions, renovations and garden rooms.
  2. CallOur team calls every new lead quickly, while interest is high.
  3. QualifyWe check the project, budget, timeline and location.
  4. BookGood-fit homeowners go straight into the project manager's diary.

What we did for J M A Group

Lead generation

Paid and organic campaigns that bring in homeowners planning real building work.

Lead calling and qualification

Every lead gets a call. We filter out tyre-kickers before they reach the sales team.

Meeting booking

Qualified leads are booked into consultation and survey calendars, ready for the project manager.

GoHighLevel CRM

We manage the pipelines, stages and calendars, so no enquiry slips through.

Automation

Follow-ups, reminders and monthly email newsletters run in the background.

SEO and landing pages

Service and location pages that help West Midlands homeowners find J M A Group on Google.

The results

  • More than 100 new leads every month.
  • Every lead is called and qualified by our team.
  • Qualified homeowners are booked straight in with the project manager.
  • The CRM and automations keep every enquiry tracked and followed up.

Why it worked

Leads alone don't build extensions. Speed and follow-up do.

By owning the whole journey, we close the gap between enquiry and meeting. J M A Group's team spends its time on surveys, not chasing cold leads.

J M A Group case study FAQs

How does Fasxtech Digital generate leads for construction companies?

We run campaigns and landing pages for specific services, like extensions and renovations. Then we call, qualify and book every lead. For J M A Group, this produces more than 100 leads a month.

What does lead qualification mean for a builder?

It means checking each enquiry before it reaches your team. We confirm the project type, budget, timeline and location. Only good-fit homeowners are booked in.

Do you manage GoHighLevel CRM for clients?

Yes. We set up and run GoHighLevel pipelines, calendars and automations. For J M A Group, we manage the CRM day to day.

Do you work with construction companies outside Birmingham?

Yes. We generate leads for trades and construction businesses across the UK, with a focus on Lancashire and the North West.

Need more booked meetings?

Tell us about your building business. We'll show you how the lead process would work for you.

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